When I helped found our parent company, CAPTARGET nearly 10 years ago I had little idea what to expect.  With no fall back plan, and a modest runway our primary goal was survival. 

Fast forward to today - Our initial concept and founding team have developed no less than four other brands, the newest being VertLead (and we are still surviving!).

Until recently we were fulfilling the lead generation demands of MSPs under the CAPTARGET marqui, which was more accidental than anything else.  As market conditions change, and demand grows we decided to solidify the effort under the VertLead name - a brand that will fulfill the lead generation needs of MSPs specifically.  

The autonomy of this new brand will allow us to better serve our MSP customers by offering a service and pricing model tailored specifically to their needs, which differ from the needs of our group of companies’ other customers.

Much like our business, our goals have also changed over the years.  With the development of VertLead we want to move beyond serving MSPs as a tangential effort and fully commit to creating value and customer success is the space.  I speak for our entire team when I say that we believe MSP’s are the unsung heroes of the SMB universe.  Without their expertise, dedication and support many who own and operating SMBs would have very serious challenges running, securing and growing our businesses.  

In closing, to all you MSP owners and operators out there, we thank you for the support, and the continued opportunity to help you grow your business.